Black Fashion Brands & Influencers You NEED to Follow

Updated: Aug 17, 2020

With everything that's going on in the world, so many people and influencers are sharing their favourite Black influencers, and favourite Black-owned brands. Recently I've started following a few new brands, and thought I share a handful of newly discovered brands, and some admirable Black influencers I've been following for some time.

Black-Owned Fashion Brands:

Riot Swim

I can't remember how I found this swim brand, but I am so glad I did. They make "sexy, luxe, minimalistic swimwear" and after seeing their collection, I don't want to wear anything else. Their swimwear is so beautifully made, and flattering to women's figures that I just need them all. The colours are so flattering on all skin tones, and the styles are totally original.

Brother Vellies

Also known for encouraging major retailers to take the 15 Percent Pledge, Aurora James has transformed the footwear industry. The furry shoes are just calling my names, and I need about eight pairs ASAP.


Handcrafted in Ghana, I heard about AAKS bags from someone's IG story and was instantly in awe. These bags are just so unique and colourful I can't get enough. From cross body bags, to clutches, to totes, this sustainable brand is making some truly iconic bags. I've already got three bags on my wish list.



I first found Crystal through one of my favourite blogs, ManRepeller, and have been blessed ever since. Crystal worked for ManRepeller and coordinated co-brand events, and is now co-founder of @AVeryGoodJob focusing on event production, branding & content house. Following her means, following the amazing outfits she puts together, being truly inspired to look good doing what you do.


Imani Randolph is another person I was blessed to learn about through Man Repeller, and quickly fell in love with her style and her everything. She is a stylist, model, and freelancer for Ganni and is KILLING the IG and Fashion game. 10/10 recommend following her for AMAZING style inspo


Happy to call her a friend of mine I've met through College Fashionista, Imani grinds for her 9-5 job, while also killing the fashion game. She is a stylist, and just recently became an author (!!!). Her page is full of fashion inspo, fashion tips, and career tips that is constantly inspiring me from all angles. Can I Wear That? is her book available to order in hardcover, paperback, and digital, and I strongly encourage you to purchase it here if you're trying to build your fashion arsenal.


I actually discovered her through another influencer I follow and instantly fell in with her feed. She focuses more on home decor and home styling, but the radiance she oozes from all of her posts just reeled me in! Its an added plus that she has the cutest style and that just adds a little something extra to her feed. I'm not even one to follow home decor influencers, but there's too much happiness and beautiful home styling that I just couldn't resist hitting follow.


Associate Market Editor and Podcast host, Naomi's IG feed is just filled with educating her followers, showing off her style (& amazing confidence), and her life working in fashion. I don't know what else to say other than she is worth the follow if you're just looking for an inside glance at life of a Vogue editor, and how she goes from being stylish in the summery tropics, to rocking beautiful gowns, or funky leather moments.


Lindsay is the EIC of Teen Vogue, and keeps it real on Instagram. Listed on the Forbes 30 under 30, Wagner speaks loud about Black issues in America and in fashion. She has such a strong voice, and shares such amazing content I shouldn't even have to say much else to get you to follow her. And if you're starting to see a trend with the influencers I follow, she of course has amazing style.


Elaine is a NYT bestseller, former EIC of Teen Vogue, and newest judge on Project Runway. I first saw her on Project Runway and I just had to learn more about her. For one thing, she's got amazing style, amazing skin, and an amazing IG feed. She's vocal on social media and is rightfully using her platform to share her opinions, share her style, and embrace her Black identity. Honestly she won me over with her fashion opinions and personality on Project Runway, her IG feed is just an added plus.


Clearly this list is not comprehensive, but I am always on the hunt for new brands, and new people to follow, so if you know of any Black-owned brands, or Black influencers that you follow please send them my way I want to do better and encourage other to do better and support the Black community in as many ways as possible!

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