This Week in Fashion Headlines: July 23 - July 30



I'm not going to lie to you all, I've slacked off A LOT on this blog series, so here's hoping it sticks this time.


Here are some headlines from fashion and beauty industry worth knowing this week:


Michael Kors Spring 2021 Digital Experience

Native New York brand, Michael Kors, was one of the first brands to announce they will not be hosting an in-person runway at NYFW this September, and now we know what their future plans are.


The brand is looking to release the collection via a "multi-layered digital experience" on October 15th allowing consumers "to see and engage with the fall collection in stores before presenting a bran new season to the consumers. With talks of the current fashion calendar seeming outdated and tiresome this could be the beginning of thew new fashion calendar.


In addition to the show on Oct 15, Michael Kors is planning to show members of the press the collection in "intimate presentations live and via video appointments" on October 14th. The next day the collection will be broadcasted across all of the brand's social media and digital platforms for anyone who in interested.


Fenty Skincare Launches

Following the super successful launch of her makeup line a few years back, Rihanna dropped hints of a skincare line these past few weeks, and its finally here! Although it's not the album we're all begging for, I can settle with some new skincare. The line launches with three products: a cleanser, a toner, and an SPF moistruizer. She continues her legacy of opening the dialogue towards diversity and inclusion in her brands and demonstrates this with her marketing and social media ads.


The line draws inspiration from Rihanna's own skincare insecurities that she faced throughout her life. It promises to work on "all skin tones, textures, and types," although I'm not sure how reliable that its - everyones skin is way, way too different to be universal - but I'm eager to try out the products when they drop.


Aerie's Sub-Brand OFFL/NE

With the search for the perfect loungewear is up, Aerie hits the target with the launch of their new sub-brand OFFL/IN. The new sub-brand is an expansion of their orginal Chill.Play.Move range which sparked their presence in the athleisure space 4 years ago. The brand is "designed to remind you to slow down and take time for yourself," with styles that keep the ~chill vibes~ running strong.


Although the sub-brand falls into the activewear space, Aerie is clear in showing their customers that their "me" times is however they want it be, whether chilling on the couch or frolicking through a field, there is not gym in sight with their advertisements drawing into the key messaging to "chill" in their loungewear however they see fit.


Morphe Taps Into The Gen Z Market with Morphe 2

The No-Makeup Makeup look has widely been popularized by Gen Z and other makeup brands like Glossier. As a result, Morphe is following the consumers trends and launching Morphe 2, the brands first sub-brand.


Morphe is known for its high-pigment eyeshadows, and eccentric makeup looks, so the brand doing a complete 180 catering towards the neutral, no-makeup look is quite a surprise. However, this move isn't a shot out of left-field. The brand is following the consumers, and seeing how their priorities and habits are changing in the makeup consumption space.


Latching onto the stars of Gen Z Charlie and Dixie D'Amelio, TikTok stars, Morphe 2 has the potential to grow to larger markets, the same way YouTube influencers were able to boost Morphe's online presence.


Nike Named The Hottest Pandemic Brand

Lyst is a global fashion search platform that ranks that hottest fashion brands during each quarter. Given the state of the world. the findings for Q2 are especially interesting as the pandemic has had significant impacts on consumers shopping habits.


The results are in and Nike takes the cake for the hottest brand this past quarter overtaking longtime leader Off-White. Lyst shared there was a 106% increase in demand for loungewar and activewear during Q2 and the peak of the pandemic, as most consumers were working from and taking their exercise outside of the gym. With usual fashion events like the Met Gala and men's fashion week falling off the calendar, are more significant advertising/marketing, and product releases happened during these few months, it shouldn't come as too much of a surprise that Nike made it out thriving.


Some headlines I've been reading:

  1. Black-owned beauty e-tailers launch with a focus on ethical brands

  2. This Swimwear Brand Is Taking the Anxiety Out of Swimsuit Shopping

  3. This Ciaté x SmileyWorld Collab Is a New Beauty Line Full of Really Good Vibes

  4. The Future of African Fashion Post-Pandemic, Upcoming Documentary Gives Intimate Look at Martin Margiela

  5. Everlane's Promise of "Radical Transparency" Unravels, Digital Fashion Shows Flop on Social Media

  6. Why Vogue is Launching A Scandinavian Edition, How to Improve Fashion's Supply Chains

  7. ‘A launchpad for new ideas’: How streetwear retailers are tackling TikTok

  8. Too Faced Launched a Matte Version of Its Born This Way Foundation, and We Tried It First

  9. This e.​l.​f.​ Cosmetics Makeup Collection Was Created Entirely by Beauty Influencers, So You Already Know It’s Good

  10. The CFDA Is Launching A Digital Platform In Preparation For NYFW

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